Skin Deep Success

Internships and connections made at Dominican led to a Hollywood ending – and beginning – for Lilly Fuhrman ’17 and Zhanna Kutsenkova ’17.

Both Lilly and Zhanna thrived at skincare and makeup company, Juice Beauty, upon graduation from Dominican. The San Rafael-based company was founded by entrepreneur Karen Behnke in 2005, and has been supportive of Dominican alumni and internships opportunities. Today the international brand offers organic skincare, makeup and hair care products manufactured in the United States using ingredients produced by West Coast certified organic farmers. Actress Gwyneth Paltrow is the Creative Director of Makeup.

Zhanna, now Senior Influencer Marketing Associate for AspireIQ in San Francisco, began interning with Juice Beauty in November 2016. In April 2018 she was hired as Digital Marketing Manager for sister company Juice Organics. Lilly, who is the new Digital Marketing Manager for Social Method in Washington, D.C., joined Juice Beauty as an intern in January 2017. She became Executive Marketing Coordinator for public relations, working on special events, new product launches, graphic design, and digital and print marketing campaigns.

Both Lilly and Zhanna, who enjoy working for a female-owned business, received valuable support and advice from Dominican’s Career and Internship Services.

In the summer of 2016, Lilly was awarded a $5,000 Robin Pryor Stipend for Internship Support. This allowed Lilly to complete a summer internship in the New York City corporate office of retail giant Anthropologie. In all, she completed four internships at Dominican.

“All of the internships helped me to develop my skills within the marketing field,” says Lilly, a graduate of Maria Carrillo High School in Santa Rosa. “Dominican allowed me to experience diverse work environments, which I believe has made me a more desirable employee.”

However, it was an immersion trip to Uganda the summer after her freshman year that really helped shape Lilly’s future. There she worked with local school teachers and students to implement Kindle E-readers in the classrooms so that students had greater access to reading material.

“That Ugandan experience allowed me to come out of my comfort zone,” she says. “That really propelled me to try other things and take on the art major.”

Another study abroad experience, this time to Italy during the fall 2015 semester, reaffirmed the benefits of seeking a double major and her pursuit to blend her visual communication and marketing skills into a career in the fashion and lifestyle industry.

Lilly appreciated feeling supported while exploring her academic options at Dominican.

“I believe that the greatest opportunity Dominican gave me was the chance to explore different interests and fields of study rather than lead me into one category,” says Lilly. “Having a double major in Communications and Graphic Art, as well as a minor in Political Science, gave me the chance to develop a variety of skills that have all proven valuable in my professional experiences.”

For honors student Zhanna, whose Communications and Media Studies major had an emphasis on Organizational and Professional Communication, internships coupled with the support and advice of her Dominican faculty mentors validated her decision to focus on the liberal arts after taking a year off to travel following graduation from San Mateo High School. She credits Communications for giving her the confidence and encouragement to pursue professional opportunities outside the classroom that aligned with her classroom learning.

Zhanna, who was born in Ukraine, worked as an intern during San Francisco Sustainable Fashion Week. This inspired her senior thesis – The Sustainable Future of the Modern Fashion Industry – presented in April 2017 at Dominican’s Scholarly and Creative Works Conference.

Both Lilly and Zhanna acknowledged the “cool” factor of working for a rapidly growing company endorsed by a Hollywood celebrity.

“It was fun to have Gwyneth Paltrow associated with the company you work for,” Zhanna says. “I appreciate that she is so involved with the makeup line, and I think it was wonderful to have her as our Creative Director of Makeup.”

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